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The Danger of “After Effects Normality”
The most powerful keyframe is the one you delete. The most creative choice? Leaving something still. Sharp. Quiet.
You show a friend a clean, simple lower third. They say, “That’s nice.” You hear: “That’s boring.” So you add a faux VHS overlay. Then a camera shake. Then a glitch map. Now it’s “interesting.” And you’ve just contributed to the visual noise of the internet.
— Stop the wiggle. Start the intention. Would you like a shorter version for Twitter/X or a carousel-friendly breakdown?
Because after effects normality isn’t a style. It’s a habit. And habits can be broken.
You start seeing life through AE goggles. A passing car’s headlights look like a bad lens flare. A leaf falling feels like a missing position keyframe. You mentally add wiggle(2,30) to someone’s walk cycle.
Then you watch TV that night and notice: every single commercial uses the exact same glitch effect you just perfected.
