Leo, a strategist at a lean ad agency, stared at the TikTok draft. It was a standard “brand consideration” play: sleek product shots, a trending audio clip, and a mid-funnel CTA—“Shop Now.” It was fine. It was forgettable.
No “Shop Now.” No link at all.
By morning, shares hit 200k. Then Restitch’s site saw a 340% spike in organic search for “restore my sneakers.” brand consideration ads tiktok
“Consideration isn’t a transaction,” Leo said. “It’s a memory.” Leo, a strategist at a lean ad agency,
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