Datamax Jonesboro Arkansas File

The interesting twist? They didn’t fire their copier repairmen. They retrained them.

Today, Datamax in Jonesboro is a regional powerhouse for cybersecurity and cloud hosting. But they still keep a single, refurbished 1990s copier in their lobby as a monument to the “Ice Man of Caraway Road.” Ask any old-timer at the Jonesboro Couch’s Barbecue: “Why does Datamax answer their phones 24/7?” The answer: “Because Mark still sleeps better on a stack of paper boxes than in his own bed.” datamax jonesboro arkansas

In late January 2009, a catastrophic ice storm hit Northeast Arkansas. Jonesboro was paralyzed. Power lines snapped like twigs, trees fell on roofs, and the entire city was dark and silent for nearly two weeks. Datamax, which at the time primarily sold and serviced , saw its entire business model evaporate overnight. No power meant no office workers, and no office workers meant no broken printers to fix. The interesting twist

Here is an interesting, and largely true, narrative regarding . The “Great Ice Storm of 2009” and the Basement Server The most legendary story in Datamax’s local lore doesn’t involve a sale or a CEO—it involves a frozen potato field and a flooded basement. Today, Datamax in Jonesboro is a regional powerhouse

While “Datamax” in Jonesboro, Arkansas, might not be a household name like Walmart (which was founded in nearby Bentonville), the story of this specific office technology and IT solutions provider is a classic Arkansas tale of local resilience, the death of the analog world, and a surprising pivot that saved dozens of jobs.

For 72 hours, Mark stayed in that freezing basement, sleeping on a stack of old printer paper boxes, keeping the battery charged by running extension cords to a diesel generator parked outside. He survived on gas station coffee and beef jerky.