Soon, GRSE’s social media team seized the moment, posting a short video montage of ship launches set to the instrumental hook of “Mamma Mia,” with the tagline: “Building warships since 1884. Dancing through deadlines since forever.” Defence PSUs are not known for light-hearted branding. GRSE’s move to embrace pop culture marks a deliberate shift toward engaging a younger, tech-savvy audience.
The post has since garnered over 200,000 views on X (formerly Twitter), with replies ranging from “This is the crossover I never knew I needed” to “Ministry of Defence wants to know your location.” Behind the meme-friendly moment lies a serious track record. GRSE has delivered over 110 warships to the Indian Navy and Coast Guard, including the indigenously built INS Nilgiri (first of the P-17A frigates). The company is also a key player in India’s push for self-reliance in defence manufacturing. grse mamma mia
So the next time you see a grey warship cutting through the waves, just imagine the crew humming under their breath: Soon, GRSE’s social media team seized the moment,