Introduction To Marketing Research Ppt ((install)) Site

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels |

– What will happen? Example: “If we raise price by 10%, demand will drop 5%.”

– What should we do? Example: “Launch a loyalty program instead of a price cut.” Slide 4: Real-Life Examples (Make it relatable) Visual: Three logos or mini case studies