The crowd applauded. Priority’s rep went red.
That Friday, every Millstone Disposal customer received a handwritten note on their bin: “We know your trash. And we know your name.”
By June, Priority had lost $60,000 in Millstone alone. Their regional manager called Carmela and offered to sell the route to her for a dollar—just to leave the market without a lawsuit. Carmela laughed. “Keep your dollar. Just leave.”