Natasha Nice Uk, Software Company, New York, Latest May 2026

Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork.

Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.” natasha nice uk, software company, new york, latest

At first glance, “Natasha Nice UK” sounds like a fashion label or a lifestyle brand. But in the fast-moving world of B2B software, it’s turning into something far more disruptive. Hiring first US-based engineers

Here’s an interesting write-up based on your subject line: Founder (yes, also named Natasha Nice) recently told

With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.

Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele.

Then came New York.