Principles Of Marketing By Philip Kotler Ppt ~repack~ -

He points to the final slide.

Image: A thirsty person choosing between water, soda, and a smoothie. Text: Needs (food) → Wants (croissant) → Demand (affordable croissant).

Six months later, Maya opens her laptop. Dr. Kotler appears one last time. principles of marketing by philip kotler ppt

Maya adds to her slide: “Golden Crust. Flaky Layers. The aroma of Paris at 7 AM.”

Image: A beautiful, empty French bakery with a dusty “Closed” sign. Text: Principles of Marketing by Philip Kotler. Subtitle: How to win customers, not just make sales. He points to the final slide

“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”

“Exactly. Marketing is not a battle of products. It is a battle of perceptions. You didn't bake bread. You baked belonging.” Six months later, Maya opens her laptop

Our protagonist is . She inherited “Le Croissant d’Or” (The Golden Croissant) from her grandmother. The croissants are perfect. The coffee is strong. But the bakery is empty.